WHAT IS AFFILIATE MARKETING?

affiliate marketing, is a system of customer acquisition based on working with intermediaries. At the same time, they receive a certain remuneration for their activities. 

In order to be successful in this area, it is necessary to have an effective strategy.

Affiliate marketing is an activity that consists of promoting the products or services of another company or person. 

For this, the intermediary is paid a certain amount of money. 

Thus, in order for it to work, it is necessary to find the product of interest, advertise it to third parties and receive a share of the profits.

THE ESSENCE OF AFFILIATE MARKETING

Simply put, affiliate marketing is a practice where an affiliate is paid to promote a vendor's products. 

The affiliate may sometimes not be a single person, but a group of individuals or a company.

The main difference in affiliate marketing is considered to be the presence of 3 constituents. 

These include:

The marketer: also called the brand or creator. This party is the owner of the product.

The affiliate: often referred to as the publisher. This party encourages people to buy the seller's products. 

Typically, partners are opinion leaders, bloggers and affiliate marketing companies.

The customer: from the name it is obvious. 

He buys the products that the affiliate promotes.

 AREAS OF APPLICATION OF AFFILIATE MARKETING

The most sophisticated structures using affiliate marketing are considered to be sites such as AliExpress or Joom. 

This system can be used in areas such as

Internet sales.The use of cashback services attracts users to affiliate shops and returns a portion of the funds to the buyers. 

Pinterest is considered an effective tool.

Information business. People are used to relying on the opinion of famous bloggers and public personalities. 

Their articles and videos can be used to attract new customers.

Tubebody. Mutual promotion is an example of affiliate marketing.

BENEFITS OF AFFILIATE MARKETING

There are a number of factors that make affiliate marketing a good home-based business alternative, including:

• Low start-up costs. Most referral programmes are free, so their costs are usually related to their referral/marketing methods.
• No need to create a product or service.
• No need to store or load merchandise.
• Work at any time and from anywhere in the world as long as you have access to the Internet.
• Passive income potential, depending on how you market your affiliate programmes.
• Can be integrated into your existing remote business to create additional profits.
• Ideal for bloggers, coaches, information entrepreneurs and anyone with a website.

DISADVANTAGES OF AFFILIATE MARKETING

There are some issues that prevent you from making money with affiliate marketing, for example:

• It can take some time to generate the amount of traffic needed to generate revenue.
• An affiliate sign up may occur, so it does not stay with you as a referral. URL masking can help.
• A bad referral from an affiliate can destroy their credibility and trust in you. To avoid this, choose quality companies to affiliate with.
• There is no control over the affiliate's products, services or way of doing business.
• Some companies are notoriously unpaid, although there are ways to screen and select quality referral programmes.
• High competition. When you find a good programme, you can bet that many others are already promoting it.
• The customer belongs to the seller. Your statistics will let you know how many sales and which product, but in most cases, you won't have any information about who made the purchase, which makes reselling difficult.

Affiliate marketing is a common resource that can attract new customers. 

In order to avoid encountering a scam, you must choose the most appropriate affiliate and meet the requirements for employing them.