For beginners: 5 tips for social media use

Social media has taken over the world – but using it effectively can seem like quite a daunting task. 

We’ll give you a few tips on how to get started and make the most of a few popular social platforms.

But when I started, they were nascent and the right training was not available. 

Nobody knew how they worked.

Now more mature, we are discovering that the Internet and social media have fundamentals.

Check out these essential tips that are the starting point for you to use social media in the right way.

MAKE SURE YOU KNOW WHO YOU WANT TO WIN OVER

The first fundamental point is to understand how to attract customers with social media:

• Who is your customer?
• Who are you creating and sharing social media content for?
• What are this person's goals, problems and buying objections?

From the moment you know who this person is, sharing content that is really interesting to your audience becomes much easier.

The right way to start this process is by creating a buyer persona, also known as a buyer persona.

social media

This is the basis for raising the key characteristics, the background, understanding this ideal customer and creating content that responds to their needs.

 

CREATE HIGH QUALITY CONTENT

The second step is to publish content that meets the buyer persona's goals, objectives and objections.

This content is tailor-made, planned, structured, shared and with social media techniques that we will see later in this post.

This way you will have the right content and you will know how to sell through social media.

 

EDUCATE YOUR CUSTOMERS

It is essential that the objective of your content shared on social networks is to educate as a priority. 

Educate

You want to entertain, inspire and help your customer or prospect, but the primary goal is to attract them to your brand with the ultimate goal of selling to them and gaining their loyalty.

 

HELP YOUR AUDIENCE

Helping your customer or potential customer is the basis of content marketing, the Internet and social media.

From the moment you help them, you convince your audience to continue reading your content, because there is something in it for them.

Every experience matters and if you make it a priority to help your customer. 

Consequently, your open rates, click-through rates and your return on investment will be in line with your expectations.

It means continuing to help your customer with content and working towards getting more response from your audience.

USE THE 80-20 RULE

Even with educational intent, you can and should bring the maximum return from social media to your business. The 80-20 rule is a premise for your online and social media content.

It states that 80% of your content should be focused on education and entertainment. 

20% on the product or service you want to sell. 

This way your audience will want to interact with your brand and consequently the sale will be easier. 

social media Remember the types of content people share and study how companies do content marketing in practice.

At the end of the day, even with educational intent, if your content was created with content planning for the customer lifecycle, it is still a sale.

You could say it is 100% of the sale and not 20%, but it is important to remember that the majority of your content should be more focused on the needs of your customer and not the company.