4 effective strategies to increase your databases-australia3030

We all know that to sell we have to generate as many users interested in our products as possible.

 you are exhausting efforts in attracting visitors to your online store but are you taking advantage of all these opportunities to expand your contact base? Keep reading this article and I'll tell you how to do it!

Having a list of subscribers loyal to your brand is the greatest asset an online business can have. This is because email communications have the highest return on investment, that is, they are the ones that will generate more revenue with less budget. Sounds interesting already, doesn't it?

Each of the Marketing actions in this article will be oriented to the acquisition of Leads or customer prospects, who will eventually become buyers or loyal users of our products or services.

Now, let's get to work!

1- Generate shares in social networks

Most people who browse are registered in one or another social network where they interact with other users, or even with brands they like. This gives us a very effective opportunity to link with them and understand what their main consumer interests are. However, you may wonder how to monetize this information?

For example, one of the most common ways to obtain qualified leads through social networks is by creating contests and sweepstakes in which your followers must complete a form to participate.

This will give you not only a significant increase in traffic that you can direct to your blog but also the possibility of quickly increasing your database with customer prospects very focused on your field.

This is very useful since you will have generated the first contact with a user who has shown interest in what you are selling.

2- Develop quality content

What were once more general strategies for mass customer acquisition have now become a highly personal process.  

A very effective strategy from which quantitative benefits can be obtained is the so-called Content Marketing. This type of action is based on generating useful and relevant information on topics related to a specific sector and/or industry to reach a segment of the public that is completely interested in products or services related to yours.

It is of vital importance that you always have a visible form so that whoever visits you can subscribe to your Newsletter, in this way, you will obtain the user's e-mail address to send him, in the future, attractive promotions or discounts.

For example, if your business is dedicated to selling furniture and household items, writing on your website about decoration and interior design will allow you to show your options and available stock in a disguised way.

In this way, and based on a catalog that you could promote later, you will be able to get the data of those interested people who will kindly leave their data in your contact form to purchase it.

3 - Invest in Leads Ads

Social networks provide us, not only the possibility of connecting with a large number of people directly, but many of these networks provide us with a platform for managing and creating ads where we can develop very specific objectives, such as getting inquiries from people interested in what we are promoting.

This is a great advantage when it comes to managing our budget because through these ad systems we can segment our target audience in a very specific way, giving us the possibility of limiting the scope of our promotions only to those people who are really interested in them.

Twitter, Facebook, Linkedin, Instagram, and other social networks have a function that allows users to leave their contact information when they are interested in a product they have seen in an advertisement.

4- Use Landing Pages

A very effective way to obtain new registrations that feed your database in a consensual way is the use of landing pages or better known as Landing Pages.

This resource is very useful when presenting a new product since the user, previously directed from one of the aforementioned social networks, or one of your email campaigns, ends up on a website where he/she can only perform specific actions that will be determined by us.

The important thing is not to distract the user's attention with several links but that there is only one action directed to the objective of this page, if it is to sell then the button should say Buy, if on the contrary, you only want someone to consult for an article then the only option that exists is a form that has a Send query button.

This strategy has a high percentage of conversions and for this reason, it is one of the most efficient actions to increase your database.

You have no more excuses, apply these tips and grow your own database to sell much more.