For your company to stand out in the area, and attract more customers, you must go for Digital Marketing.
Your company can miss out on great business opportunities derived from website visitors. How about exploring these possibilities and achieving amazing results by knowing how to prospect for Digital Marketing customers? Here you will learn everything you need.
Attracting customers' attention to your business has never been easier and cheaper.
You may be thinking we've gone crazy, but don't be so quick to judge us.
Imagine the following situation: you are walking down the street on your way home from work and suddenly you see a group of people talking, laughing and looking at something you can't see. Attracted by curiosity, you walk over to see what is generating so much commotion.
Now think of this group of people as a social network, you are now a collection of bytes, inside the Internet - as if you were Ralph the Demolitionist, the Disney movie; and it strikes you that many people have commented on it and moreover, some even invited you to chat with them on the social network.
This scenario is what is happening today.
People are concentrated in different media and segmented by their motivations and interests.
You can already sense where we are going with all this conversation, can't you?
Since most people are concentrated in virtual places, you just need to find where the largest agglomeration of your target audience is and make your presence there as well.
After that, all actions will be focused on connecting with those users, in order to give them a great experience with your brand.
That's it, your company is in the game!
Want to know more about this topic, stay with us and learn how to prospect customers from Digital Marketing!
What is the concept of Digital Marketing?
As the name already says, Digital Marketing is marketing strategies executed online, i.e. on the Internet.
These strategies only work in the web environment. Through them it is possible to attract business opportunities, create connections and give identity to your company.
What is the first commandment of Digital Marketing?
The right audience. Known in the marketing world as person.
The also known as "buyer person" created by a company has the mission to characterise the ideal customer to consume the products or services of a business, so that it is possible to meet their needs.
She is fictitious, but has a name, behavioural traits, motivations, is from a certain geography and has specific pains and desires.
An example: Carla is 38 years old, married, has 3 children. She works in a department store where she is a manager. She attends graduate school twice a week in the evenings and the other days she takes care of her children and husband.
Carla hopes that with this graduate degree she will be able to transition her career to a more peaceful life.
If a company sells women's orthopaedic shoes, its target audience will be women who work outside the home, mostly on foot, who are in their 30s and 50s, and who spend a lot of time commuting.
Do you notice the difference between person and target audience? persons are specific and have context. Target audiences are generic. Digital strategies research consumer behaviours to meet their needs.
How to understand and segment your audience?
According to research by GlobalWebIndex, the Philippines is the country where people spend the most time browsing social networks with a total of approximately 241 minutes per day, while Brazil and Colombia are on the podium with 225 and 216 minutes, respectively.
Argentina and Mexico have 207 and 190 minutes on average, representing fifth and eighth place.
But how is this information relevant to Digital Marketing? With so many people in the online world, it is possible to build an audience and establish authority in your company's industry.
What you will need to do is find out which specific social network your persona is on, which one they search for information on and how they behave online.
Once this information is clear, you can create a customised digital strategy focused on the results your company wants to achieve.
To understand your audience, it is important to invest in marketers and have access to tools that help you gather information about your audience's interest.
It is from there that you will be able to produce actions to achieve your goal.
With this data at hand, you will be able to invest appropriately in the ideal channel to expand your brand's online presence.
How to invest in digital strategies?
The main digital strategies are: SEO, Inbound Marketing and Content Marketing. Learn more about each of them below!
SEO (Search Engine Optimisation)
This strategy consists of optimising your blog so that it appears on the first pages of search engines.
That way, your brand is present and accessible when your potential customer searches for you when they need to solve a problem.
Following an SEO strategy is a way to meet the requirements demanded by search engines.
Adapting your website or blog within a ranking pattern is one of the most advantageous and profitable strategies.
Inbound Marketing
The mission of this strategy is to attract people to your company.
In this strategy, brands seek to understand the real precision of the person in order to connect with them and present themselves as a solution to a given problem.
By creating relevant content that interacts with the person, it is possible to create your own audience.
In this way, your organisation becomes a source of information to solve their pains and needs.
Content Marketing
Content Marketing is the strategy used to attract your target audience. With it, you can give your brand identity, clear doubts, create connections and, finally, attract sales opportunities and new business to your business.
This strategy can be seen as the backbone of all other strategies.
After all, content can communicate in many ways at different levels and with any type of user.
Simply push the channel of your outreach and the tone of the message.
This particular strategy has the advantage of attracting visitors and converting them into customers by captivating the audience.
Ideally, content production is completely focused on educating the person about your product and providing them with valuable information for their knowledge and decision making.
Content Marketing draws a lot of attention by interacting with consumers.
This means that even after making a purchase, customers remain engaged with the brand because they understand that your company is not only motivated to sell to them, but also to provide them with a good experience from the beginning to the end of the customer journey.
This positive experience helps in building loyalty with these customers, who keep coming back to your communication channels.
How to implement digital marketing in your company?
Hiring a Content Marketing company is the first step to start your digital campaign on the right foot.
This type of company is able to create your strategy from start to finish and thus, know how to prospect Digital Marketing customers: from creating your buyer persona, identifying which digital channels make the most sense for your brand and producing the right content to achieve the desired results.
One of the first actions of the Content Marketing strategy is the creation of a blog.
This channel allows direct and exclusive communication with your people.
And the best thing: without any type of entertainment that could compete with your communication, as is the case with social networks.
Content Marketing is also responsible for email marketing communications, an important channel for maintaining communication with your customer.
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